What Is Make?
Make (formerly Integromat) is a leading no-code visual automation platform that empowers businesses, marketers, developers, and solopreneurs to connect their favorite apps and automate repetitive workflows β all without writing a single line of code. Headquartered in Prague, Czech Republic, Make has grown from a niche European automation tool into a global powerhouse serving over 500,000 users worldwide.
Who Is Make For?
Make is ideal for anyone who wants to eliminate manual, repetitive tasks across their tech stack. Marketing teams use it to sync leads from landing pages into CRMs automatically. E-commerce brands automate order notifications, inventory updates, and customer follow-ups. Developers leverage Make’s advanced logic and API capabilities to prototype integrations in minutes rather than days. Even non-technical users can build sophisticated multi-step automations thanks to the intuitive drag-and-drop scenario builder.
Key Capabilities That Set Make Apart
What truly differentiates Make from competitors like Zapier is itsΒ visual scenario canvas. Instead of linear “if-this-then-that” chains, Make lets you design branching, looping, and parallel workflows that mirror real-world business logic. You can add routers, filters, iterators, and error handlers directly on the canvas, giving you granular control over every data point that flows through your automation.
Make also integrates deeply with AI services. You can plug in OpenAI, Google Cloud AI, or any custom AI endpoint to enrich data, generate content, classify emails, or summarize documents β all within the same workflow. The platform supports over 2,000 pre-built app modules and offers a universal HTTP/API module for connecting virtually any service.
How Make Stands Out
With its combination of visual power, AI readiness, and a genuinely generous free tier, Make occupies a unique position in the automation landscape. It delivers enterprise-grade flexibility at a fraction of the cost, making it the go-to choice for teams that have outgrown simpler tools but aren’t ready to invest in custom development.
